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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Engagement Programs
  • 1. Engagement Studio program design
    • 2. Automation rules and triggers
      Reporting and Analytics- Performance Measurement
      • 1. ROI and attribution reporting
        • 2. Campaign reporting
          Maintenance and Best Practices- System Optimization
          • 1. Data hygiene and governance
            • 2. Integration best practices
              Account Engagement Administration- Configuration and Setup
              • 1. User roles and permissions
                • 2. Business Unit setup and hierarchy
                  • 3. Connector setup with Salesforce CRM
                    Prospect Management- Lead Lifecycle Management
                    • 1. Scoring and grading
                      • 2. Lifecycle stages and assignment rules
                        - Data Model and Segmentation
                        • 1. Dynamic and static lists
                          • 2. Prospects, lists, and tags
                            Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

                                NEW QUESTION # 217
                                LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
                                Which default user role should be copied in order to maintain these permissions?

                                Answer: A

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                                Engagement_default_user_roles.htm&type=5


                                NEW QUESTION # 218
                                It is possible for prospect to have less than 0 score

                                Answer: A


                                NEW QUESTION # 219
                                "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
                                Which two types of activities would display in the lightning component?
                                Choose 2 answers

                                Answer: A,C


                                NEW QUESTION # 220
                                You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

                                Answer: C


                                NEW QUESTION # 221
                                A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
                                What strategy would allow the team to do this?

                                Answer: C


                                NEW QUESTION # 222
                                ......

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