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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements
Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

NEW QUESTION # 74
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A. Are there more than 100 order records that could match?
B. Do any of the orders for that subscriber meet your decision split criteria?
C. Is the Contact information spelled correctly?
D. Are you integrated with other Salesforce Clouds?
E. Are you using attribute to attribute comparison in your decision split criteria?

Answer: A,B,E

NEW QUESTION # 75
How often are the Einstein Engagement Scoring scores updated for Email?

A. Hourly
B. Daily
C. Monthly
D. Weekly

Answer: B

NEW QUESTION # 76
Where to create topic profiles in command center?

A. command center
B. social admin
C. social automate

Answer: B

NEW QUESTION # 77
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Use aggregate daily engagement metrics to optimize content for the next day
B. Send personalized content for each customer when they open email messages
C. Determines how many subscribers will engage with the message.
D. Analyze click results to find out which assets spark the most engagement among customers

Answer: B,D

NEW QUESTION # 78
What is true about shared entry event.

A. Yon can use filter for entry audience segregation.
B. It cannot be modified.
C. Data extension created by it can be modified.

Answer: A

NEW QUESTION # 79
......

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