Salesforce Marketing-Cloud-Consultant Exam Objectives | Marketing-Cloud-Consultant Detailed Study Plan

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Salesforce Marketing Cloud platform is one of the most popular marketing automation platforms in the industry, and the demand for certified professionals is increasing day by day. The Salesforce Marketing-Cloud-Consultant certification provides a competitive edge to professionals in the job market and helps them to showcase their expertise in the field of marketing automation. Moreover, this certification is recognized globally, and it demonstrates a professional's commitment to continuous learning and career growth.
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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Salesforce Marketing-Cloud-Consultant Certification Exam is designed for professionals who want to validate their skills and knowledge in Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam tests the candidate's ability to design and implement Marketing Cloud solutions that meet business requirements. Marketing-Cloud-Consultant exam covers various topics such as data management, segmentation, automation, personalization, email marketing, mobile marketing, and social media marketing. Salesforce Certified Marketing Cloud Consultant certification is ideal for marketing professionals who want to enhance their career prospects and demonstrate their expertise in Marketing Cloud.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q99-Q104):
NEW QUESTION # 99
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Mobile Studio
- C. Google Analytics 360
- D. Advertising Studio
Answer: D
Explanation:
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&t
NEW QUESTION # 100
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
Answer: B
NEW QUESTION # 101
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_email_url%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%vawp%%
Answer: A
Explanation:
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
NEW QUESTION # 102
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is selected, no roles are assigned to user.
- C. API User checkbox is deselected, all available roles are assigned to user.
- D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
Answer: A
NEW QUESTION # 103
What is the skill set you need to build emails with dynamic content?
- A. CSS
- B. Ampscript
- C. HTML
- D. SSJS
Answer: B
NEW QUESTION # 104
......
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