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| Section | Weight | Objectives |
|---|
| Topic 1: Discovery and Requirements | 15% | - Gather business requirements
- 1. Identify technical requirements and constraints
- 2. Define business goals and KPIs
- Solution design
- 1. Map requirements to platform capabilities
- 2. Create a scalable solution architecture
|
| Topic 2: Content and Messaging | 15% | - Email design and deliverability
- 1. Deliverability best practices
- 2. Content types and templates
- Multi-channel messaging
- 1. SMS, push notifications, and other channels
- 2. Personalization and dynamic content
|
| Topic 3: Data Management and Segmentation | 20% | - Segmentation
- 1. Filters, queries, and SQL
- 2. Audience targeting and exclusion
- Data modeling
- 1. Data extensions vs. lists
- 2. Contact model and data relationships
|
| Topic 4: Journey Builder and Automation | 20% | - Automation Studio
- 1. Automation activities and scheduling
- 2. Data management and file transfers
- Journey Builder fundamentals
- 1. Goal and exit criteria
- 2. Entry sources, activities, and flows
|
| Topic 5: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
- 1. Core concepts: journeys, messages, content, audiences
- 2. Marketing Cloud Engagement vs. other Marketing Cloud products
|
| Topic 6: Analytics and Reporting | 15% | - Advanced analytics
- 1. Data extracts and tracking
- 2. ROI measurement and attribution
- Standard reports and dashboards
- 1. Email performance and engagement metrics
- 2. Journey and automation performance
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q98-Q103):
NEW QUESTION # 98
Is it possible to split Dynamic Lists into more than two Static Lists?
Answer: B
NEW QUESTION # 99
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Enable "Business Unit'connector setting
- C. Use the Marketing Cloud Account Engagement Lightning App
- D. Purchase separate Marketing Cloud Account Engagement accounts
Answer: C
NEW QUESTION # 100
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. Number
- B. You can't do this
- C. Text
- D. Phone
Answer: C
NEW QUESTION # 101
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?
- A. Journey Builder multi-step journey with an API entry event and a decision split.
- B. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- C. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- D. Journey Builder Transactional Send Journey.
Answer: A
Explanation:
API Entry Event: Order system triggers a real-time entry into the Journey when the order is ready.
Decision Split: Based on customer's communication preference (SMS or Email), the journey will send the appropriate message.
NEW QUESTION # 102
During user acceptance testing, customers entering a Journey through an API Event occasionally receive duplicate welcome emails. Investigation shows identical API requests are sometimes submitted twice within seconds because of application retries. Which recommendation best reduces duplicate messaging?
- A. Create multiple Entry Events.
- B. Increase email frequency limits.
- C. Shorten the email subject line.
- D. Implement idempotency or duplicate-event detection before processing journey entries.
Answer: D
Explanation:
Duplicate API requests can create multiple journey entries unless the integration prevents repeated processing of the same event. Implementing idempotency, unique event identifiers, or duplicate detection ensures retries do not trigger duplicate customer communications while maintaining reliable integrations.
NEW QUESTION # 103
......
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