AP-214 Preparation Materials - AP-214 Guide Torrent: Marketing Cloud Advanced Cross Channel Accredited Professional - AP-214 Real Test

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Social Studio10%- Social media publishing and engagement
- Content management and moderation
- Social analytics and reporting
Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Send Time Optimization
- Einstein Copy Insights
- Einstein Engagement Frequency
Journey Orchestration25%- Comparison between Datorama and Google Analytics
- Reporting and performance analysis
- Journey design and best practices
- Activities and decision splits
- Entry sources and audience evaluation
Mobile (SMS/Push)13%- MobileConnect features and capabilities
- GroupConnect and WhatsApp integration
- Mobile Studio configuration and usage
- MobilePush tools and functionalities
Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Ad Studio12%- Integration with advertising platforms
- Audience targeting and segmentation
- Campaign management and optimization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q82-Q87):

NEW QUESTION # 82
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: A,B,D


NEW QUESTION # 83
What is the recommended maximum number of activities that should be on a single journey canvas?

Answer: A


NEW QUESTION # 84
Which two functions does Einstein Copy Selection do for marketing campaigns?

Answer: A,D


NEW QUESTION # 85
What are three out of-the-box product capabilities of Interaction Studio?

Answer: A,B,D


NEW QUESTION # 86
How frequently does Einstein Engagement Scoring updates to email?

Answer: B


NEW QUESTION # 87
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