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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Tracking, Reporting, and Optimization	- Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics - Optimization practices 1. A/B testing concepts 2. Deliverability best practices
Topic 2: Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Marketing Cloud architecture overview 2. Data model concepts (Contacts, Subscribers, Leads)
Topic 3: Automation and Journey Orchestration	- Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps - Automation Studio 1. Data extension automation processes 2. Automation workflows
Topic 4: Email Marketing and Content Creation	- Personalization and dynamic content 1. Dynamic content rules 2. AMPscript basics - Email Studio capabilities 1. Content Builder assets and management 2. Email design and content building
Topic 5: Data Management and Integration	- Data Extensions and Contact Builder 1. Data modeling and relationships 2. Import and extract activities - Integration concepts 1. API integrations 2. Salesforce CRM integration

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Salesforce MCE-Con-201 Exam Outline, New MCE-Con-201 Test Topics

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q35-Q40):

NEW QUESTION # 35
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C. Configure the Salesforce custom object to relate to th< account, lead, or contact
D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Answer: C

NEW QUESTION # 36
Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?

A. Give users the Administrator Role so they can see all of the data.
B. Create a local copy of the product data in each BU.
C. Share data extensions from the top-level BU.
D. Use the File Transfer Activity to import data into each BU.

Answer: C

Explanation:
In Marketing Cloud, if multiple BUs need access to the same data (like Product Information), the best practice is to store and manage the data extension in the top-level (Parent) BU and share it with the Child BUs using Shared Data Extensions.
This avoids duplication, ensures consistency, and simplifies data management.

NEW QUESTION # 37
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
B. Create a form with a Completion Action to send a pricing sheet.
C. Create a Dynamic List based on page view to segment automatically
D. Create a special campaign to track pricing page views.

Answer: A

NEW QUESTION # 38
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A. %%view_online%%
B. %%view_as_webpage%%
C. %%vawp%%
D. %%view_email_url%%

Answer: D

Explanation:
The correct personalization string to provide a "View as Webpage" link in an email is %%view_email_url%%. When this string is placed inside the href attribute of a hyperlink, Marketing Cloud automatically generates a URL to a hosted version of the email content.

NEW QUESTION # 39
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities
B. Salesforce Entry Event > Query Activity > Automation Studio Activities
C. Import Activity > Decision > Journey Activities
D. Query Activity > Data Extension Entry Source > Journey Activities

Answer: D

Explanation:
A Query Activity can select subscribers who haven't purchased in six months based on date logic.
The results are saved into a Data Extension.
This Data Extension is then used as the entry source into a Journey, which can orchestrate sending across multiple channels (email, SMS, push).

NEW QUESTION # 40
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