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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionObjectives
Personalization and Messaging- Personalized content delivery across channels
- Dynamic content and decisioning
Measurement and Optimization- Attribution and reporting concepts
- Campaign performance tracking
Data Management and Segmentation- Customer data ingestion and unification
- Audience segmentation and targeting
Journey Orchestration- Event-driven marketing flows
- Customer journey design and automation
Cross-Channel Marketing Strategy- Omnichannel customer engagement principles
- Use cases for cross-channel campaigns

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q69-Q74):

NEW QUESTION # 69
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching


NEW QUESTION # 70
Which two concepts are types of Journeys?
Choose 2 answers

Answer: A,D


NEW QUESTION # 71
What three reasons explain why an SMS message may fail to reach a mobile device?

Answer: B,C,E


NEW QUESTION # 72
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Answer: B,C


NEW QUESTION # 73
What is true about Einstein engagement frequency (EEF). Select 3

Answer: A,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 74
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