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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Einstein Capabilities	10%	- Recipe ingredients - Einstein recipes
Topic 2: Activation	18%	- Personalization campaigns - Content creation and management - Delivery channels - Campaign testing and optimization
Topic 3: Setup & Administration	6%	- Initial setup process - Identity system configuration - User attributes management
Topic 4: Solution Overview	16%	- Typical use cases - Definition of Marketing Cloud Personalization - Product terminology - Business value of real-time interaction management - Core components of standard implementation
Topic 5: Sitemap	18%	- Web SDK implementation - Content zones - Overview and best practices - Unified customer profile - Catalog and page mapping
Topic 6: Data Integration	14%	- Salesforce Connector - Data flows in and out of the system - ETL feed system - Event API
Topic 7: Segmentation	18%	- Segment overview - Filters and goals - Segment rules - Journey Builder segment listener - Segment export - Reporting and analytics

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q116-Q121):

NEW QUESTION # 116
What are the three primary areas of data stored in IS which represent a company's key business informative?

A. Operational information
B. Shadow catalog information
C. Employee performance
D. User behaviour
E. Statstical tracking of KPI's

Answer: A,B,D

Explanation:
The three primary areas of data stored in Interaction Studio include:
* User Behavior (Answer A):
* Tracks individual user actions and interactions across channels.
* Shadow Catalog Information (Answer C):
* Stores product, content, or service catalog data used for recommendations and personalization.
* Operational Information (Answer E):
* Represents system and business configurations necessary for running campaigns and tracking performance.
References:
* Salesforce Interaction Studio Documentation - Data Architecture

NEW QUESTION # 117
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A. The option to exclude anonymous fields on a segment export
B. The option to include all custom fields on a segment export
C. The option to send segment data to Marketing Cloud
D. The option to include built-in fields on a segment export

Answer: B

NEW QUESTION # 118
When using B2B Detect, which two options are valid account origins?

A. Time of day
B. Account Domain
C. IP address
D. Customer date of birth

Answer: B,C

NEW QUESTION # 119
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Infobar with CTA
B. Banner with CTA
C. Einstein product recommendation
D. Einstein content recommendation

Answer: D

Explanation:
Einstein Content Recommendationis a global template in Interaction Studio that can be customized to provide dynamic and trending blog recommendations on the homepage.
Reference: Salesforce Interaction Studio Einstein Recommendations Guide.

NEW QUESTION # 120
What are three ways segments are used in marketing cloud personalization?

A. Recommending products
B. Set goal and filtersb)
C. Creating related lists within Salesforce CRM
D. Targeting for campaigns
E. Analytics, trends and engagement

Answer: D,E

NEW QUESTION # 121
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