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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Responsys account structure 3. Navigation and setup basics
Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Message Design and Content	- Email and template design 1. Content testing and validation 2. Dynamic content and personalization 3. Template creation and management
Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
B. You need to create a new user specifically for Responsys from within the Salesforce.com application.
C. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

Answer: D

NEW QUESTION # 33
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Answer: C

NEW QUESTION # 34
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
C. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

Answer: A

NEW QUESTION # 35
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
B. You move a target timer from its original place before one event to after that event.
C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D. You modify one of the conditions in a filter being used in the program.

Answer: A,D

NEW QUESTION # 36
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

Answer: B

NEW QUESTION # 37
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