Marketing-Cloud-Account-Engagement-Specialist Exam Papers | Marketing-Cloud-Account-Engagement-Specialist Flexible Learning Mode

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management24%- Completion actions and page actions
- Automation rules and segmentation rules
- Lead lifecycle management
- Static and dynamic lists creation and segmentation
Topic 2: Administration11%- Data synchronization between Account Engagement and Salesforce
- Field creation, mapping and management
- Recycle bin functionality and data recovery
- Scoring and grading model configuration
Topic 3: Email Marketing20%- Email creation and sending process
- Email types, templates and capabilities
- Email deliverability and compliance
- Email reporting and performance analysis
Topic 4: Forms, Form Handlers and Landing Pages20%- Performance metrics and optimization
- Form handler setup and integration
- Form creation, configuration and use cases
- Landing page design and deployment
Topic 5: Engagement Studio17%- Program logic, triggers and actions
- Program performance and optimization
- Program structure and components
- Building and updating engagement programs
Topic 6: Visitors and Prospects8%- Prospect activity and engagement analysis
- Visitor-to-prospect conversion process
- Prospect data management and audits

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q68-Q73):

NEW QUESTION # 68
Which of the following can " unmatched " prospects?

Answer: C

Explanation:
Dynamic lists are lists that automatically add or remove prospects based on criteria that you define. Prospects can be "unmatched" from a dynamic list if they no longer meet the criteria. For example, if you have a dynamic list of prospects who have opened an email in the last 30 days, and a prospect does not open any email for 31 days, they will be removed from the list. Automation rules and segmentation rules do not
"unmatch" prospects, they only apply actions to prospects that match the criteria


NEW QUESTION # 69
A marketing manager sent an email template last week to their " Hot Prospects " list, which is populated dynamically based on the prospects ' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Answer: C

Explanation:
The best way to accomplish the goal of sending the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again, is to create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list . This way, the prospects who already received the email will be excluded from the recipient list, and only the new prospects who match the dynamic criteria will receive the email. Creating a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" (A) is not a valid option, as there is no such criteria available for dynamic lists. Sending the email template to the "Hot Prospects" list, but selecting the "deduplicate" option (B) is not a valid option, as the deduplicate option only removes duplicate prospects within the same list, not across different lists.
Sending the email template to the "Hot Prospects" list like last time (D) is not a valid option, as the prospects that received it before will not be automatically suppressed from receiving the same email template, unless the email template has the option "Do not send to prospects who have already received this email" enabled.
References: Create a Dynamic List, Send a List Email


NEW QUESTION # 70
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Answer: B,C,D

Explanation:
The prospect's Audits tab shows the history of changes made to the prospect's record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. Reference Prospect Audits


NEW QUESTION # 71
There are absolutely no restrictions on how you assign custom users abilities.

Answer: A

Explanation:
Explanation
According to the Salesforce documentation, the answer is false. There are some restrictions on how you assign custom users abilities. A custom user is a user who has a custom role assigned to them in Marketing Cloud Account Engagement. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. However, there are some restrictions on how you assign custom users abilities, such as:
* You cannot assign a custom user the ability to create or edit other users, roles, or connectors. This ability is reserved for the administrator only, and it cannot be delegated to a custom user.
* You cannot assign a custom user the ability to access or edit the data or settings of another user, unless the custom user is the manager of that user. A manager is a user who is responsible for overseeing and managing other users, and who can view and edit their data or settings. A manager can be assigned to a user in the user record, and they can have a custom role or a default role.
* You cannot assign a custom user the ability to access or edit the data or settings of a prospect, unless the custom user is the owner or the assigned user of that prospect. An owner is a user who created the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An assigned user is a user who is assigned to the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An owner or an assigned user can be assigned to a prospect in the prospect record, and they can have a custom role or a default role.
References: Salesforce documentation


NEW QUESTION # 72
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

Answer: D

Explanation:
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. Reference: [Marketing Cloud Account Engagement Form Handler]


NEW QUESTION # 73
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