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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Real Exam Qty:60–65 questions
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Format:Multiple Choice, Multiple Select, Scenario-based Questions
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Exam Duration:105 minutes
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Price:200 USD
Available Languages:Spanish, Portuguese (Brazil), French, Japanese, English, German
Recommended Training:Salesforce Trailhead Account Engagement Learning Path
Marketing Cloud Account Engagement Study Guide
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q221-Q226):

NEW QUESTION # 221
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

Answer: D


NEW QUESTION # 222
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Answer: B


NEW QUESTION # 223
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

Answer: A


NEW QUESTION # 224
Is it possible to split Dynamic Lists into more than two Static Lists?

Answer: B


NEW QUESTION # 225
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

Answer: C


NEW QUESTION # 226
......

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