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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing and Engagement	- Email creation and delivery 1. Deliverability and sender reputation management 2. Email templates and dynamic content usage
Topic 2: Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking
Topic 3: Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions
Topic 4: Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Topic 5: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q93-Q98):

NEW QUESTION # 93
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm & type=5

NEW QUESTION # 94
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?

A. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .
B. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .
C. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .
D. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.

Answer: A

NEW QUESTION # 95
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
D. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

Answer: A

NEW QUESTION # 96
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D. Create the form in the first BU, then export the form and import it into each of the other two BUs.

Answer: D

NEW QUESTION # 97
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Add contacts to the program's Campaign as campaign members.
C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D. Use the Add to Nurture action on page layouts.

Answer: B

NEW QUESTION # 98
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