MC-201 Prüfungsfragen - MC-201 Fragen Antworten

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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields
Topic 2: Engagement Studio	17%	- Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities
Topic 3: Email Marketing	20%	- Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting
Topic 4: Lead Management	24%	- Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Topic 6: Visitors and Prospects	8%	- Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario

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Salesforce Certified Marketing Cloud Account Engagement Specialist MC-201 Prüfungsfragen mit Lösungen (Q77-Q82):

77. Frage
What should you do when multiple users are editing an email template at the same time?

A. Multiple users cannot edit the same email template at the same time
B. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Antwort: D

Begründung:
The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it. This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate. If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes

78. Frage
What is true about building landing pages in Salesforce using the enhanced landing page experience?

A. Custom code and script can be added to the header or footer code.
B. The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
C. When you create or edit an enhanced landing page, it is automatically published.
D. The page can be associated to either a connected or unconnected campaign.

Antwort: D

Begründung:
In the enhanced landing page experience within Salesforce, one of the key features is the ability to associate a landing page with either a connected campaign (directly linked to Salesforce campaigns for unified reporting and management) or an unconnected campaign (used solely within Pardot). This flexibility allows marketers to tailor their campaign management strategies according to their specific needs, enhancing the integration and tracking of various marketing efforts directly from within Salesforce.

79. Frage
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A. C B A D E
B. E C B A D
C. E B A D C
D. A D E C B

Antwort: B

Begründung:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied , a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior

80. Frage
How many times can one automation rule match an individual prospect?

A. 0
B. 1
C. 2
D. 3

Antwort: A

Begründung:
One automation rule can match an individual prospect only once. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect

81. Frage
What is a capability of a completion action?

A. Increase a prospect's grade
B. Send a list email to a prospect
C. Remove a prospect from a list
D. Adjust a prospect's account field

Antwort: C

Begründung:
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. Reference: 2: Completion Actions

82. Frage
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