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| Section | Weight | Objectives |
|---|
| Topic 1: Content and Messaging | 15% | - Multi-channel messaging
- 1. Personalization and dynamic content
- 2. SMS, push notifications, and other channels
- Email design and deliverability
- 1. Content types and templates
- 2. Deliverability best practices
|
| Topic 2: Discovery and Requirements | 15% | - Solution design
- 1. Map requirements to platform capabilities
- 2. Create a scalable solution architecture
- Gather business requirements
- 1. Identify technical requirements and constraints
- 2. Define business goals and KPIs
|
| Topic 3: Analytics and Reporting | 15% | - Advanced analytics
- 1. ROI measurement and attribution
- 2. Data extracts and tracking
- Standard reports and dashboards
- 1. Email performance and engagement metrics
- 2. Journey and automation performance
|
| Topic 4: Data Management and Segmentation | 20% | - Segmentation
- 1. Audience targeting and exclusion
- 2. Filters, queries, and SQL
- Data modeling
- 1. Data extensions vs. lists
- 2. Contact model and data relationships
|
| Topic 5: Journey Builder and Automation | 20% | - Automation Studio
- 1. Data management and file transfers
- 2. Automation activities and scheduling
- Journey Builder fundamentals
- 1. Entry sources, activities, and flows
- 2. Goal and exit criteria
|
| Topic 6: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
- 1. Marketing Cloud Engagement vs. other Marketing Cloud products
- 2. Core concepts: journeys, messages, content, audiences
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q51-Q56):
NEW QUESTION # 51
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?
- A. Salesforce Data Entry, SQL Query Activity, Task Activity
- B. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
Answer: A
Explanation:
You would:
Use Salesforce Data Entry to identify the Contacts and Leads in scope.
Use SQL Query Activity to evaluate who has not opened five emails based on Data Views.
Use Task Activity to create Salesforce tasks automatically.
This path matches Option A exactly.
NEW QUESTION # 52
Northern Trail Outfitters wants to monitor available coupon codes and send a notification to their email specialist instructing them to request more codes if the available coupon count falls below
500 available codes. Which two activities would be used in an automation? (Choose 2 answers)
- A. Filter Activity
- B. Verification Activity
- C. Data Extract Activity
- D. Import Activity
Answer: B,D
Explanation:
A -- Import Activity: To bring the latest coupon code counts into Marketing Cloud from an external system or FTP.
B -- Verification Activity: To check that a data extension meets a specified condition, such as the number of records (coupon codes) not falling below a certain threshold. If it fails, the automation can notify users.
NEW QUESTION # 53
Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?
- A. When to send the email
- B. Who the offer comes from
- C. What the offer will be
- D. How to determine engagement
Answer: D
Explanation:
Before you can generate a targeted audience for a campaign (like a discount), you must clearly define what "engaged" means (e.g., opened 2+ emails in 30 days, clicked 1+ email, etc.).
Only after you define engagement criteria can you accurately query or filter your audience.
NEW QUESTION # 54
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers)
- A. Leverage personalization strings within the email template to pull in language-specific content.
- B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
- D. Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
Answer: B,D
Explanation:
B -- AMPscript can dynamically lookup the subscriber's preferred language and pull the appropriate localized content inside the same email template.
D -- Enhanced Dynamic Content Blocks allow managing different content variations (like languages) efficiently inside Content Builder without duplicating entire templates.
NEW QUESTION # 55
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?
- A. Format the phone field in Salesforce as +1[phonenumber].
- B. Select 'Normalize Phone Number' in Journey settings.
- C. Select 'US' as the sending country in SMS activity.
- D. Configure the phone field in Salesforce as US locale.
Answer: B
Explanation:
To resolve the issue of new contacts not receiving SMS messages due to missing country codes in the mobile number field, the best solution is to select 'Normalize Phone Number' in Journey settings.
Normalize Phone Number: In Journey Builder's SMS activity settings, enabling the "Normalize Phone Number" option automatically formats phone numbers to the E.164 standard (e.g., +1 for US numbers) by appending the appropriate country code based on a specified default country (in this case, the United States). This ensures that phone numbers missing a country code are correctly formatted for SMS delivery.
Why it works:
SMS providers require phone numbers in E.164 format (e.g., +12025550123 for a US number).
If the mobile number in the Salesforce Entry Data Extension lacks the country code (e.g.,
2025550123), the SMS will fail to send.
Normalizing phone numbers at the journey level corrects this issue without requiring manual updates to Salesforce records.
NEW QUESTION # 56
......
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