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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional Exam |
| Exam Number: | AP-216 |
| Available Languages: | English |
| Related Certifications: | Salesforce Accredited Professional Program |
| Exam Format: | Multiple-choice, Multiple-select, Proctored (online or onsite testing center) |
| Real Exam Qty: | 50 multiple-choice/multiple-select + up to 5 unscored questions |
| Exam Duration: | 75 minutes |
| Exam Price: | USD 150 |
| Passing Score: | 70% |
| Recommended Training: | Marketing Cloud Personalization Help Documentation Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp) |
| Exam Registration: | Salesforce Certification Registration Exam Scheduling Info |
| Sample Questions: | Salesforce Marketing-Cloud-Personalization Sample Questions |
| Exam Way: | Proctored exam delivered online or at a testing center |
| Pre Condition: | Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298852&type=1 |
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The Marketing Cloud Personalization Accredited Professional exam covers a wide range of topics related to personalizing marketing campaigns, including segmentation, targeting, and personalization strategies. It also tests candidates' ability to use Marketing Cloud's various tools and features to create targeted campaigns that resonate with their intended audience. To pass the exam, candidates need to demonstrate a deep understanding of Marketing Cloud's personalization capabilities and how to leverage them to drive successful marketing campaigns.
NEW QUESTION # 11
What are three features of the WebSDK when deployed on a website?
Answer: A,C,D
NEW QUESTION # 12
When using B2B Detect, which two options are valid account origins?
Answer: A,C
NEW QUESTION # 13
What two features of interaction studio have functionality to perform an A/B testing?
Answer: C,D
NEW QUESTION # 14
Which three components of a server side campaign can be defined by a business user?
Answer: A,B,C
Explanation:
In aserver-side campaignwithin Interaction Studio, business users can define:
* Promoted Content (Answer C):
* Content that should be prioritized or highlighted in recommendations or experiences.
* Experience Rules (Answer D):
* Rules governing the personalization logic, such as conditions for content display or user targeting.
* User Attributes (Answer E):
* Attributes that define user characteristics, enabling personalized interactions based on user profiles.
References:
* Salesforce Interaction Studio Documentation - Campaign Management
NEW QUESTION # 15
Which scenario is a valid interaction studio use case?
Answer: B
Explanation:
Interaction Studio supportspersonalization at open timefor email recommendations. This ensures the content reflects the recipient's most recent behaviors and interactions at the time they open the email.
Reference: Salesforce Interaction Studio Documentation - Open Time Personalization for Email.
NEW QUESTION # 16
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