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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Performance Measurement
  • 1. Campaign reporting
    • 2. ROI and attribution reporting
      Topic 2: Email Marketing- Email Creation and Delivery
      • 1. Deliverability and compliance
        • 2. Email templates and content creation
          Topic 3: Maintenance and Best Practices- System Optimization
          • 1. Data hygiene and governance
            • 2. Integration best practices
              Topic 4: Account Engagement Administration- Configuration and Setup
              • 1. Business Unit setup and hierarchy
                • 2. Connector setup with Salesforce CRM
                  • 3. User roles and permissions
                    Topic 5: Prospect Management- Data Model and Segmentation
                    • 1. Dynamic and static lists
                      • 2. Prospects, lists, and tags
                        - Lead Lifecycle Management
                        • 1. Scoring and grading
                          • 2. Lifecycle stages and assignment rules
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q216-Q221):

                                NEW QUESTION # 216
                                LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
                                Which Campaign Influence Attribution model should they reference to understand this?

                                Answer: A


                                NEW QUESTION # 217
                                LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
                                What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

                                Answer: C


                                NEW QUESTION # 218
                                LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
                                Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

                                Answer: A


                                NEW QUESTION # 219
                                What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

                                Answer: A


                                NEW QUESTION # 220
                                LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
                                What can they consider doing to accomplish this goal?

                                Answer: A


                                NEW QUESTION # 221
                                ......

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