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| Section | Weight | Objectives |
|---|
| Topic 1: Email Marketing | 18% | - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization
|
| Topic 2: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Configure account settings and business units - Configure lists and populations - Manage sender profiles and deliverability settings - Set up users, roles, and permissions
|
| Topic 3: Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Define success metrics and KPIs - Analyze customer data and segmentation needs - Identify integration points and data flows
|
| Topic 4: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Configure and interpret standard reports - Track engagement and conversion metrics - Build custom reports and dashboards
|
| Topic 5: Customer Journey Design | 18% | - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content - Implement triggered and real-time journeys
|
| Topic 6: Automation and Data Management | 14% | - Configure imports and exports - Manage contact data and data hygiene - Implement SQL activities for data processing - Utilize automation studio effectively - Build and manage automation workflows
|
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q51-Q56):
NEW QUESTION # 51
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Relational data extensions with primary keys to match subscribers with their data
- B. Lst model and Groups in Single Send Journeys
- C. Data Extension Entry Source in Journey Builder with a filter
- D. Attribute group in Contact Builder for segmentation
Answer: B
NEW QUESTION # 52
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Use Synchronized Data Sources to obtain data from Sales Cloud.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION # 53
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within the Conversation Window.
- B. Next keyword was not specified on the outbound message.
- C. Responses are not sent within 24 hours of the outbound message.
- D. Response contained "stop" in the message content.
Answer: B,C
NEW QUESTION # 54
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Ask the content team to create more images in order to diversify the asset pool.
- B. Utilize Einstein Engagement Frequency to send the emails less often.
- C. Set Fatigue Rules for the product Asset Classes.
- D. Set a Fallback Asset.
Answer: C
Explanation:
Explanation
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 55
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
Explanation:
Explanation
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc.
A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&typ
NEW QUESTION # 56
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