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NEW QUESTION # 56
A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?
Answer: D
Explanation:
The design point is to preserve source fidelity while shaping data only where Data 360 processing needs it.
Here, Create a composite key by combining two or more source fields through a formula field. fits because it changes the shape, keying, or refresh behavior at the Data 360 layer instead of forcing the source system to carry an analytics-specific design. In production, this keeps the upstream application simpler and gives the data team a repeatable way to prepare records for mapping, identity resolution, insights, or segmentation. The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data 360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably.
NEW QUESTION # 57
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
Answer: D
Explanation:
The Party Identification object is the correct object to use in identity resolution to perform exact match rules on the Loyalty ID. The Party Identification object is a child object of the Individual object that stores different types of identifiers for an individual, such as email, phone, loyalty ID, social media handle, etc.
Each identifier has a type, a value, and a source. The consultant can use the Party Identification object to create a match rule that compares the Loyalty ID type and value across different sources and links the corresponding individuals.
The other options are not correct objects to use in identity resolution to perform exact match rules on the Loyalty ID. The Loyalty Identification object does not exist in Data Cloud. The Individual object is the parent object that represents a unified profile of an individual, but it does not store the Loyalty ID directly.
The Contact Identification object is a child object of the Contact object that stores identifiers for a contact, such as email, phone, etc., but it does not store the Loyalty ID.
References:
Data Modeling Requirements for Identity Resolution
Identity Resolution in a Data Space
Configure Identity Resolution Rulesets
Map Required Objects
Data and Identity in Data Cloud
NEW QUESTION # 58
Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last
30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
Answer: A
Explanation:
The design point is to preserve source fidelity while shaping data only where Data 360 processing needs it.
Here, Refresh Data Stream > Identity Resolution > Calculated Insight fits because it changes the shape, keying, or refresh behavior at the Data 360 layer instead of forcing the source system to carry an analytics- specific design. In production, this keeps the upstream application simpler and gives the data team a repeatable way to prepare records for mapping, identity resolution, insights, or segmentation. The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data
360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably.
NEW QUESTION # 59
A Data 360 Consultant is explaining the benefits of zero-copy data federation to a stakeholder. Which statement best describes how data federation differs from traditional data ingestion in Data 360?
Answer: C
Explanation:
Zero-copy data federation is designed to let Data 360 work with externally stored data without first duplicating it into Salesforce-managed storage. Salesforce describes federation as querying physically distinct sources while preserving each source system's autonomy and avoiding duplication across system boundaries.
That directly matches option C. CSV conversion is not a prerequisite, federation does not imply a 15-minute copy cycle, and supported external providers extend beyond Salesforce orgs. The architectural benefit is reduced data movement, lower duplication, and access to fresher governed data while keeping the source platform responsible for its storage. Therefore, the defining distinction from traditional ingestion is that Data
360 can query or read the external data in place rather than ingesting a separate copy.
NEW QUESTION # 60
Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
Answer: A,C
Explanation:
Explanation
To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate.
Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud
NEW QUESTION # 61
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