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Pegasystems PEGACPDC25V1 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Actions and treatments: Focuses on defining and managing customer actions for web and outbound channels.
Topic 2
  • Decision strategies: Focuses on building decision strategies with business logic to power the decisioning engine.
Topic 3
  • Customer Engagement Optimization: Addresses change management, revision management, GenAI brand voice, and action update processes.
Topic 4
  • Channels: Covers implementing real-time containers, offer emails, and third-party integrations for multi-channel delivery.
Topic 5
  • AI and Arbitration: Explores AI-powered action arbitration, prioritization, and using business levers for action selection.
Topic 6
  • Engagement policies: Addresses creating engagement policies, strategies, and customer journeys that govern contact timing and frequency.

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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q30-Q35):

NEW QUESTION # 30
You are the decisioning architect on an Al-powered one-to-one customer engagement implementation project.
You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?

Answer: B

Explanation:
The prioritization expression is a formula that calculates the priority score of each offer for each customer, based on various factors that reflect the customer needs and the business objectives. One of the most important factors is the predicted customer behavior, which is measured by the propensity. The propensity is a value that indicates how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. The higher the propensity, the higher the priority score, making the offer more relevant and valuable for the customer. Verified References: [Pega Decisioning Consultant | Pega Academy]


NEW QUESTION # 31
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice.

Answer:

Explanation:

Explanation:
A screenshot of a survey AI-generated content may be incorrect.


NEW QUESTION # 32
In a decision strategy, you can use aggregation components to____________.

Answer: A

Explanation:
Aggregation components are used to perform calculations on a list of actions, such as sum, average, count, minimum, or maximum. For example, you can use an aggregation component to calculate the total value of all the actions in a group. Verified References: Pega Academy - Decisioning Consultant - Aggregating actions


NEW QUESTION # 33
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

Answer: B

Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement the requirement that customers do not receive more than four promotional emails per quarter, regardless of past responses to that action by the customer. You can configure the volume constraint to limit the number of actions per channel per quarter and select the option to ignore previous responses. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per quarter. Suppression policies are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on the number of times the action is presented. Suitability rules are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on the number of times the action is presented.


NEW QUESTION # 34
MyCo, a telecom company, developed a new data plan group to suit the needs of its customers. The following table lists the three data plan actions and the criteria that customers must satisfy to qualify for the offer:

Answer:

Explanation:


NEW QUESTION # 35
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