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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q97-Q102):

NEW QUESTION # 97
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match Any
B. Automation rule match All
C. Page Action
D. Completion Action

Answer: A

NEW QUESTION # 98
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Create an engagement program to send educational content and notify sales if they engage.
B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D. Send the prospects a monthly newsletter with product demos or free trial offers.

Answer: C

NEW QUESTION # 99
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to Nurture action on page layouts.
B. Add contacts to the program's Campaign as campaign members.
C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D. Use the Add to List completion action on forms.

Answer: B

NEW QUESTION # 100
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
B. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 101
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to use existing complex Salesforce lead routing processes
B. The ability to assign prospects based on specific criteria being met
C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D. The ability to assign prospects via automation instead of manually

Answer: B

NEW QUESTION # 102
......

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