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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives
Topic 2: Advertising and Social Integration	15%	- Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations
Topic 3: Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns
Topic 4: Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization
Topic 5: Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Topic 6: Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Log a support case
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Respond to the email with the subject line 'Begin Tracking''
D. Use an API Call

Answer: D

NEW QUESTION # 12
What is true about Einstein engagement frequency (EEF). Select 3

A. It uses last ISO days engagement data
B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
C. EEF uses only commercial send data not transactional
D. The model uses data available only in your account

Answer: B,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 13
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Use aggregate daily engagement metrics to optimize content for the next day
B. Analyze click results to find out which assets spark the most engagement among customers
C. Determines how many subscribers will engage with the message.
D. Send personalized content for each customer when they open email messages

Answer: B,D

NEW QUESTION # 14
Which channel solution is managed by the sitemap in Interaction Studio?

A. Web
B. Serve-side
C. Mobile
D. Email

Answer: A

NEW QUESTION # 15
What is the prerequisite to create advertising studio audience:

A. There is no prerequisite as all setup is done.
B. Create advertising/business account on the required and network and setup the ad account integration in MC
C. Set user opt in data.

Answer: B

NEW QUESTION # 16
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