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| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
| Journey Orchestration | 15% | - Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices |
| Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Social Studio | 12% | - Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies |
| Cross-Channel Strategy and Measurement | 15% | - Channel selection and campaign planning - Performance reporting and optimization - Multi-touch attribution and KPIs |
| Mobile Studio | 13% | - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration - Mobile messaging configuration and best practices |
| Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
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NEW QUESTION # 96
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
Answer: B,C
NEW QUESTION # 97
What is true about contact data and journey data.
Answer: B
NEW QUESTION # 98
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 99
On which social channel can users create ad audiences?
Answer: B
NEW QUESTION # 100
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
Answer:
Explanation:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A
NEW QUESTION # 101
......
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