MCAE-Con-201 Certified & MCAE-Con-201 Reliable Practice Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q158-Q163):

NEW QUESTION # 158
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: D

NEW QUESTION # 159
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: B

NEW QUESTION # 160
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

Answer: A

NEW QUESTION # 161
How many Engagement Programs can run at one time

A. Always 100
B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Answer: C

NEW QUESTION # 162
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce Mobile App "Add to Nurture" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D. Use the Salesforce Mobile App "Send an Email" button.

Answer: B

NEW QUESTION # 163
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