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| Section | Weight | Objectives |
|---|
| Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
|
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
|
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
|
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
|
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
|
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
|
| Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
|
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q30-Q35):
NEW QUESTION # 30
How many automation rules can you have
- A. Always 100
- B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
- C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
Answer: B
NEW QUESTION # 31
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Connected Campaigns and Engagement Studio
- B. Campaign Influence and Marketing Data Sharing
- C. Salesforce User Sync and Campaign Influence
- D. Connected Campaigns and Campaign Influence
Answer: D
NEW QUESTION # 32
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. Kiosk/Data Entry Mode
- B. "Not you?" Link
- C. Progressive Profiling
- D. ReCAPTCHA
Answer: A
NEW QUESTION # 33
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Automation rule and user queue
- B. Automation rule and user group
- C. Form completion action and user queue
- D. Form completion action and user group
Answer: B
NEW QUESTION # 34
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
- B. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
- C. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
- D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Answer: C
NEW QUESTION # 35
......
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