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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Topic 2: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Topic 3: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 4: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 5: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 6: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 7: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 8: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q217-Q222):

NEW QUESTION # 217
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Segmentation rule based on the form submission
B. Dynamic list based on the form submission
C. Automation rule based on the form submission
D. Completion action on the form submission

Answer: D

Explanation:
Explanation
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/

NEW QUESTION # 218
While creating Layout Templates it is possible to Import Layout from certain URL

A. False
B. True

Answer: B

NEW QUESTION # 219
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 220
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send weekly inactive automations report email
C. Send daily visitor assignment emails
D. Send daily visitor activity emails
E. Send daily prospect assignment emails
F. Send an email when a prospect is assigned
G. Send weekly search marketing email (sent on Fridays)
H. Send monthly inactive automations report email
I. Send daily prospect activity emails (for all prospects)
J. Send weekly search marketing email (sent on Mondays)
K. Send starred prospect activity alerts

Answer: A,D,E,F,H,I,J,K

NEW QUESTION # 221
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.
B. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
C. The Salesforce connector must be unpaused.
D. User sync must be enabled in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 222
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