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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distributed Marketing2%- Distributed campaign features and sending options
- Centralized vs localized marketing management
Topic 2: Social Studio12%- Identity unification and data management
- Social Studio functionality and configuration
- Social customer service and engagement strategies
Topic 3: Mobile Studio13%- MobileConnect and GroupConnect features
- MobilePush and WhatsApp integration
- Mobile messaging configuration and best practices
Topic 4: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      Topic 5: Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
      - Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      Topic 6: Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Topic 7: Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud
      Topic 8: Journey Orchestration15%- Reporting and analytics for journeys
      - Journey design and best practices
      - Integration with Datorama and Google Analytics

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q40-Q45):

      NEW QUESTION # 40
      Where would you add a topic profile

      Answer: C


      NEW QUESTION # 41
      In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

      Answer: D


      NEW QUESTION # 42
      Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

      Answer: C


      NEW QUESTION # 43
      How dots social studio unify anonymous and known identities?

      Answer: A


      NEW QUESTION # 44
      What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

      Answer: A,D,E


      NEW QUESTION # 45
      ......

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