Marketing-Cloud-Account-Engagement-Specialist Detailed Answers & Marketing-Cloud-Account-Engagement-Specialist New Question

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Engagement Setup and Configuration- Connector Configuration
  • 1. Data sync and field mapping
    • 2. Salesforce CRM integration setup
      - Business Unit and Account Setup
      • 1. Initial configuration and setup steps
        • 2. User roles and permissions
          Topic 2: Lead and Prospect Management- Prospect lifecycle management
          • 1. Scoring and grading
            • 2. Lifecycle stages
              - Segmentation and Lists
              • 1. Dynamic lists and static lists
                • 2. Segmentation rules
                  Topic 3: Email Marketing and Engagement- Engagement Programs
                  • 1. Drip campaigns and journeys
                    • 2. Automation rules and triggers
                      - Email Campaign Management
                      • 1. Testing and sending emails
                        • 2. Email creation and templates
                          Topic 4: Reporting and Analytics- ROI Analysis
                          • 1. Attribution reporting
                            • 2. Conversion tracking
                              - Performance Tracking
                              • 1. Campaign reporting
                                • 2. Email engagement metrics

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                                  Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q80-Q85):

                                  NEW QUESTION # 80
                                  LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
                                  Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

                                  Answer: D

                                  Explanation:
                                  Explanation
                                  If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting


                                  NEW QUESTION # 81
                                  The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

                                  Answer: A

                                  Explanation:
                                  According to the [Salesforce documentation], the best place to look for all automation rules and engagement studio programs that a prospect has been a member of is the Prospect's Audits tab. This tab shows a detailed history of all the actions and activities that have occurred for a prospect, including the automation rules and engagement studio programs that they have been added to, removed from, or completed. The Automation settings, Scoring rules, and Lifecycle report do not provide this information, as they are related to the configuration, scoring, and reporting of the automation and engagement features, not the individual prospect's history. Reference: [Salesforce documentation]


                                  NEW QUESTION # 82
                                  A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
                                  What would happen to the 100 prospects who previously matched the rule?

                                  Answer: C

                                  Explanation:
                                  Explanation
                                  If a non-repeating automation rule has matched 100 prospects, and a user pauses the automation rule, edits the rules criteria, and resumes the rule, the 100 prospects who previously matched the rule will be marked as unmatching the updated rule. This means that they will not receive any new actions from the rule, and any actions that were already applied to them will not be undone11. However, if the rule is set to repeat, the prospects who previously matched the rule can match the rule again if they meet the new criteria


                                  NEW QUESTION # 83
                                  Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

                                  Answer: B

                                  Explanation:
                                  The engagement dashboard in B2B Marketing Analytics shows the total submissions across all Marketing Cloud Account Engagement landing pages, as well as other metrics such as views, conversion rate, cost per lead, etc. The engagement dashboard helps marketers measure the performance of their marketing campaigns and optimize their content strategy. The pipeline dashboard shows the revenue generated by marketing campaigns, the account-based marketing dashboard shows the engagement and influence of key accounts, and the multi-touch attribution dashboard shows the impact of marketing touchpoints on sales outcomes. References B2B Marketing Analytics Overview


                                  NEW QUESTION # 84
                                  The baseline grade will show on the prospect profile at all times.

                                  Answer: B

                                  Explanation:
                                  The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213


                                  NEW QUESTION # 85
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