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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Journey Builder10%- Configure wait and engagement activities
- Implement decision split logic
- Design complex multi-step journeys
Topic 2: Advertising and Social Integration15%- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
- Implement audience synchronization
Topic 3: Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
- Configure dynamic content and personalization
- Optimize email deliverability
Topic 4: Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Implement mobile opt-in management
Topic 5: Analytics and Reporting15%- Build custom reports and dashboards
- Analyze cross channel performance metrics
- Interpret attribution models
Topic 6: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q21-Q26):

NEW QUESTION # 21
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Answer: D


NEW QUESTION # 22
Which user role can beused to set up single sign-on in Social Studio?

Answer: C


NEW QUESTION # 23
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Answer: A,B,D


NEW QUESTION # 24
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.


NEW QUESTION # 25
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Answer: B


NEW QUESTION # 26
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