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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Social Studio10%- Content management and moderation
- Social media publishing and engagement
- Social analytics and reporting
Topic 2: Ad Studio12%- Campaign management and optimization
- Audience targeting and segmentation
- Integration with advertising platforms
Topic 3: Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
Topic 4: Einstein for Marketing Cloud23%- Send Time Optimization
- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Einstein Copy Insights
- Einstein Engagement Frequency
Topic 5: Interaction Studio8%- Integration with other Marketing Cloud modules
- Real-time interaction management
- Personalization and decisioning capabilities
Topic 6: Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Topic 7: Journey Orchestration25%- Comparison between Datorama and Google Analytics
- Activities and decision splits
- Reporting and performance analysis
- Journey design and best practices
- Entry sources and audience evaluation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q69-Q74):

NEW QUESTION # 69
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

Answer: C,D,E


NEW QUESTION # 70
Which three statements are true for MC Behavioral Triggers?

Answer: A,B,D


NEW QUESTION # 71
Which user role can beused to set up single sign-on in Social Studio?

Answer: B


NEW QUESTION # 72
Where are Topic Profiles configured for use in Command Center?

Answer: A


NEW QUESTION # 73
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

Answer: A,B,D


NEW QUESTION # 74
......

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