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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q216-Q221):

NEW QUESTION # 216
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator has not published the Email Template from a draft.
B. The administrator does not have folder permissions to the email template folder.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator has not selected a sender for the Email Template.

Answer: A

NEW QUESTION # 217
Is it possible to split Dynamic List to other Dynamic Lists?

A. True
B. False

Answer: B

NEW QUESTION # 218
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Page actions
B. Custom redirects
C. Tracker domain
D. IP allowlist

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm&type=5

NEW QUESTION # 219
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use Salesforce's value
B. Use Marketing Cloud Account Engagement's value
C. Use the most recently updated record
D. All of the above

Answer: D

NEW QUESTION # 220
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Answer: A

NEW QUESTION # 221
......

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