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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 3% | - Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment |
| Topic 2: Automating Business Processes | 17% | - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic |
| Topic 3: Personalizing the Prospect Experience | 8% | - Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels |
| Topic 4: Evaluation and Strategy | 17% | - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points |
| Topic 5: Email Marketing | 10% | - Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards |
| Topic 6: Account Configuration | 20% | - Implement data management and compliance policies - Configure account settings, security, and governance - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization |
| Topic 7: Lead Management | 14% | - Implement prospect lifecycle management strategies - Develop lead scoring and grading models - Design lead qualification, routing, and handoff processes |
| Topic 8: Reporting, Metrics and Analytics | 11% | - Use B2B Marketing Analytics and Engagement History - Interpret campaign performance and engagement metrics - Design and configure reports and dashboards |
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NEW QUESTION # 68
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
Answer: A
NEW QUESTION # 69
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
Answer: D
NEW QUESTION # 70
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 71
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
Answer: B
NEW QUESTION # 72
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
Answer: A
NEW QUESTION # 73
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