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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Utilize automation studio effectively - Build and manage automation workflows - Configure imports and exports - Manage contact data and data hygiene - Implement SQL activities for data processing |
| Topic 2: Reporting and Analytics | 14% | - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics |
| Topic 3: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Identify integration points and data flows - Gather requirements and understand business objectives - Define success metrics and KPIs - Document current state and desired future state |
| Topic 4: Customer Journey Design | 18% | - Implement triggered and real-time journeys - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Apply personalization and dynamic content |
| Topic 5: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure lists and populations - Configure account settings and business units |
| Topic 6: Email Marketing | 18% | - Ensure deliverability and inbox placement - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Apply template and content block strategies - Create and optimize email content |
>> Marketing-Cloud-Consultant学習範囲 <<
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質問 # 60
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?
正解：A
解説：
Since the marketing team has very little coding experience, the most appropriate solution is to use an Import Activity to automatically pull files from an SFTP location into the Auto-Suppression List. This is a low-code, easy-to-manage approach and highly recommended by Salesforce for handling suppression management in Automation Studio.
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Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Import Activity in Automation Studio
# "An Import Activity in Automation Studio allows users to import data into a data extension or list from a file in an FTP location. This method supports minimal coding experience and is suitable for Auto-Suppression List management." Source: Salesforce Help - Auto-Suppression Lists
# "Auto-Suppression lists automatically exclude addresses from email sends. They can be managed via Import Activities in Automation Studio."
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質問 # 61
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement?
Choose 2 answers
正解：B、D
質問 # 62
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
正解：A、B
解説：
Comprehensive and Detailed Explanation:
Correct answers are C and D.
* C - Shipment object must have a Lookup relationship to either Lead or Contact to map and trigger the send to the correct subscriber.
* D - An Apex Trigger must be created on the Shipment object to fire the Triggered Send via the Marketing Cloud Connect package.
#Why others are wrong:
* A: It does not matter if the Shipment is visible on the Account Related List.
* B: A Lookup relationship (not necessarily Master-Detail) is needed. Master-Detail is not required.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Triggered Sends in Marketing Cloud Connect:
"To use Triggered Sends on custom objects, the object must include a Lookup field to Lead or Contact and must have an Apex Trigger to initiate the send based on changes to the object." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_sends_custom_objects.htm)
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質問 # 63
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
正解：B
質問 # 64
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
正解：B、C、D
質問 # 65
......
業種別の人々は自分が将来何か成績を作るようにずっと努力しています。IT業種で勤めているあなたもきっとずっと努力して自分の技能を向上させているでしょう。では、最近最も人気があるSalesforceのMarketing-Cloud-Consultant認定試験の認証資格を既に取りましたか。Marketing-Cloud-Consultant試験に対して、あなたはいくらぐらい分かっていますか。もしこの試験に関連する知識が非常に不足であると同時にこの試験に合格したい場合、あなたはどうするつもりですか。そうですか。どうするか全然分からないですか。そうしても焦らないでください。Jpshikenはあなたに援助を提供します。
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