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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Engagement Administration- Configuration and Setup
  • 1. Business Unit setup and hierarchy
    • 2. Connector setup with Salesforce CRM
      • 3. User roles and permissions
        Topic 2: Reporting and Analytics- Performance Measurement
        • 1. Campaign reporting
          • 2. ROI and attribution reporting
            Topic 3: Email Marketing- Email Creation and Delivery
            • 1. Email templates and content creation
              • 2. Deliverability and compliance
                Topic 4: Maintenance and Best Practices- System Optimization
                • 1. Integration best practices
                  • 2. Data hygiene and governance
                    Topic 5: Prospect Management- Data Model and Segmentation
                    • 1. Dynamic and static lists
                      • 2. Prospects, lists, and tags
                        - Lead Lifecycle Management
                        • 1. Lifecycle stages and assignment rules
                          • 2. Scoring and grading
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Engagement Studio program design
                              • 2. Automation rules and triggers

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q125-Q130):

                                NEW QUESTION # 125
                                Can Email Preference Center demand for logging in

                                Answer: A


                                NEW QUESTION # 126
                                LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
                                Which features should they enable and utilize?

                                Answer: A


                                NEW QUESTION # 127
                                Select available Webinar Scoring Rules

                                Answer: A,C,D


                                NEW QUESTION # 128
                                Is it possible to split Dynamic Lists into more than two Static Lists?

                                Answer: B


                                NEW QUESTION # 129
                                When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

                                Answer: A,C


                                NEW QUESTION # 130
                                ......

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