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| Section | Weight | Objectives |
|---|---|---|
| Member Management | 15% | - Manage Member Statuses and Data Privacy - Configure Member Types and Member Accounts - Understand the Member Enrollment Process |
| Promotions & Rewards | 25% | - Define rewards and benefit catalogs - Understand Voucher Management - Configure Loyalty Promotions |
| Loyalty Program Design & Setup | 25% | - Define and configure Loyalty Tiers - Understand the business requirements and configure the Loyalty Program - Configure program types (B2B, B2C, B2B2C) |
| Currencies & Points | 20% | - Configure Qualifying and Non-Qualifying currencies - Define Rules for earning and redeeming points - Manage expiration policies for points |
| Integration & Data Model | 15% | - Understand the Loyalty Management Data Model - Use APIs for Loyalty Management - Integrate with Salesforce CDP (Customer Data Platform) |
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NEW QUESTION # 38
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
Answer: B,C
Explanation:
To award customers 500 points upon joining the Loyalty Program, two key configuration tasks are required. Firstly, a Transaction Journal with an Activity type of 'Enrollment' should be created to record the act of a customer signing up for the Loyalty Program. This transaction journal serves as a record of enrollment activities and is essential for tracking new members.
Secondly, a Process Rule needs to be created that awards 500 points when the Activity Type equals 'Enrollment'. This process rule automates the awarding of points to new members, ensuring that each new enrollment triggers the addition of 500 points to the member's account. This setup ensures a standardized and automated approach to rewarding new members, enhancing the member experience from the outset.
NEW QUESTION # 39
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
Answer: B,C,E
NEW QUESTION # 40
A company has recently rolled out the Loyalty Program in the production environment. The Loyalty Manager is unable to edit anyLoyalty Management objects.
What permission set license is required to edit the Loyalty Management Objects?
Answer: A
Explanation:
To edit Loyalty Management objects,the " Loyalty Management " permission set license is required. This license grants users the necessary permissions to access and modify Loyalty Management-specific data and configurations.
* Option B " Loyalty Management " is the correct answer as it directly relates to the permissions needed to work with Loyalty Program configurations and objects within Salesforce.
* Options A, C, and D pertain to analytics and data pipeline functionalities and do not grant permissions to edit Loyalty Management objects.
Reference: Salesforce Help Documentation, specifically the section on Loyalty Management, outlines the required permission set licenses for different functionalities within Loyalty Management.
NEW QUESTION # 41
Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
Answer: D
Explanation:
To set up an expiration model based on activity after the last accrual transaction in a points-based Loyalty Program at Universal Container, the Salesforce Administrator should Set up Expire Activity Based Non-Qualifying Points (C). This expiration model allows non-qualifying points to expire after a certain period of inactivity, meaning no new accrual transactions occur within that timeframe. It encourages ongoing engagement from Loyalty Program members by incentivizing regular transactions to keep their non-qualifying points active.
Option A (Expire Activity Based Qualifying Points) pertains to qualifying points, which are typically used for tier progression and may have different expiration criteria. Option B (Expire Fixed Non-Qualifying Points) refers to a fixed expiration model that does not consider member activity. Option D (Set up Reset Qualifying Points) involves resetting qualifying points, which is a different concept from expiration based on activity.
Salesforce documentation on Loyalty Management would provide insights into configuring various expiration models for points within a Loyalty Program, including activity-based expiration to foster continuous member engagement and transactional activity.
NEW QUESTION # 42
A customer from an airline Loyalty program purchases a ticket, which will accrue qualifying and non-qualifying points according to the Loyalty rules.
Which two automations can be used to set up transactions and points accrual?
Answer: A,C
NEW QUESTION # 43
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