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APBM CBM Exam Syllabus Topics:

SectionObjectives
Functional Business Areas- Marketing Management
  • 1. Consumer behavior
    • 2. Brand strategy
      • 3. Market research
        - Information Technology & Systems
        • 1. IT governance
          • 2. Business information systems
            - International Business
            • 1. Global strategy
              • 2. Cross-border operations
                - Finance & Accounting
                • 1. Budgeting and capital allocation
                  • 2. Financial analysis
                    • 3. Accounting principles
                      Integrated Management Applications- Cross-functional decision making
                      • 1. Integrated business scenarios
                        • 2. Strategic problem solving
                          Capstone Case Study- Harvard Business School case analysis
                          • 1. Executive decision making
                            • 2. Strategic synthesis
                              Core Business Management- Operations & Quality Management
                              • 1. Quality management systems
                                • 2. Operations strategy
                                  • 3. Process improvement
                                    - General Management
                                    • 1. Organizational structure and behavior
                                      • 2. Human resource management
                                        • 3. Corporate governance
                                          • 4. Leadership principles

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                                            APBM Certified Business Manager (CBM) Sample Questions (Q263-Q268):

                                            NEW QUESTION # 263
                                            The marketplace value of a brand based on reputation and goodwill is called:

                                            Answer: D


                                            NEW QUESTION # 264
                                            ______________ are the external supply pool from which employers attract employees.

                                            Answer: C


                                            NEW QUESTION # 265
                                            A process that defines which functions are responsible for performing what tasks, in what order, and in conjunction with what other tasks and functions is called?

                                            Answer: A


                                            NEW QUESTION # 266
                                            What takes the opportunities and turns them into actions which, in turn, become values?

                                            Answer: C


                                            NEW QUESTION # 267
                                            Information system, that help seize opportunities are called:

                                            Answer: D


                                            NEW QUESTION # 268
                                            ......

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