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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Interaction Studio
Topic 2: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Goal setting
- Stakeholder management
Topic 3: Triggers
Topic 4: Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Dashboarding
- Data visualization
Topic 5: Distributed Marketing
Topic 6: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection
Topic 7: Journey Orchestration
Topic 8: Mobile (SMS/Push)
Topic 9: Ad Studio
Topic 10: Leveraging Customer Data and Analytics for Personalization- Segmentation
- Predictive modeling
- Data management
Topic 11: Social Studio
Topic 12: Einstein for Marketing Cloud22.5%
Topic 13: Integrating and Optimizing Marketing Campaigns Across Channels- API integrations
- Campaign automation
- Data synchronization

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q15-Q20):

NEW QUESTION # 15
How frequently does Einstein Engagement Scoring updates to email?

Answer: B


NEW QUESTION # 16
Which social network(s) support lead capture in Ad Studio?

Answer: B


NEW QUESTION # 17
Which keywords does MobileConnect automatically recognize as STOP keywords?

Answer: C


NEW QUESTION # 18
Where would you add a topic profile

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:


NEW QUESTION # 19
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Answer: C,D


NEW QUESTION # 20
......

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