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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | Marketing-Cloud-Email-Specialist |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 60 minutes |
| Available Languages: | Japanese, English |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Passing Score: | Approximately 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Developer Salesforce Certified Administrator Salesforce Certified Marketing Cloud Administrator |
| Real Exam Qty: | Approximately 60 questions |
| Exam Price: | USD 200 |
| Recommended Training: | Trailhead: Marketing Cloud Email Specialist Prep Salesforce Marketing Cloud Email Studio Training |
| Exam Registration: | Salesforce Credentials Registration Kryterion Webassessor |
| Sample Questions: | Salesforce Marketing-Cloud-Email-Specialist Sample Questions |
| Exam Way: | Online proctored exam via Webassessor (Kryterion) or authorized test centers |
| Pre Condition: | No formal prerequisites, but familiarity with Salesforce Marketing Cloud and email marketing concepts is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
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Becoming a Salesforce Certified Marketing Cloud Email Specialist demonstrates a professional's ability to use the Salesforce Marketing Cloud Email application to create effective email campaigns that engage customers and drive business results. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate's knowledge and skills in email marketing and provides a competitive edge in the job market. Salesforce Certified Marketing Cloud Email Specialists are in high demand by organizations that want to improve their email marketing strategies and achieve their business objectives.
NEW QUESTION # 79
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data
stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine
which is most effective. Which tools will accomplish this?
Answer: A
NEW QUESTION # 80
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
Answer: C
Explanation:
Explanation
The marketer should mark the field as the Primary Key to ensure the Email Address field values are unique1. A primary key is a field that uniquely identifies each record in a data extension2. By marking the Email Address field as the primary key, the marketer can prevent duplicate email addresses from being imported or added to the data extension3. This can help the marketer maintain data quality and avoid sending multiple emails to the same subscriber.
Using Email Address as Subscriber Key is not the correct answer, as it does not ensure the Email Address field values are unique. A subscriber key is a field that uniquely identifies each subscriber in the Marketing Cloud account4. By using Email Address as Subscriber Key, the marketer can link the subscriber's email address to their profile and preference attributes, but they cannot prevent duplicate email addresses from being stored in different data extensions5.
Selecting 'Deduplicate by Email' checkbox is also not the correct answer, as it does not ensure the Email Address field values are unique. This option is available when importing data into a data extension from a file or another data extension. By selecting this option, the marketer can avoid importing duplicate email addresses based on an existing email address field in the destination data extension. However, this option does not affect the structure or properties of the Email Address field itself. References := 1: Data Extension Field Properties - Salesforce 2: Data Extensions - Salesforce 3: Importing Data into Data Extensions - Salesforce 4: Subscriber Key - Salesforce 5: Subscriber Key Migration Guide - Salesforce : Deduplicate Subscribers by Email Address
- Salesforce
NEW QUESTION # 81
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
Answer: B
Explanation:
Frequency split is a journey builder activity that splits contacts based on how often they have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.
NEW QUESTION # 82
A marketer at NTO must design a targeted email campaign for the company's winter offering, what email best practice should be used
Answer: B
NEW QUESTION # 83
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)
Answer: B,C
NEW QUESTION # 84
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