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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Administration	11%	- Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q82-Q87):

NEW QUESTION # 82
There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Answer: B

NEW QUESTION # 83
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Answer: B

NEW QUESTION # 84
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
B. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
C. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Answer: C,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 85
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form per white paper and enable progressive profiling
B. Create a form handler and enable progressive profiling
C. Create a form and enable progressive profiling
D. Create a form handler for each white paper

Answer: A

NEW QUESTION # 86
What is true about A/B testing? [Choose two answers]

A. It is recommended to test at least 5 different elements in your A/B tests.
B. When you turn off A/B testing you will have to choose which version to keep.
C. You can disable A/B testing before and after email sent.
D. You can only do A/B testing on list emails.

Answer: B,D

NEW QUESTION # 87
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