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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q160-Q165):

NEW QUESTION # 160
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. External Lookup Relationship
B. Formula
C. Date/Time
D. Text Area (Rich)
E. Lookup Relationship
F. Time
G. Geolocation
H. Date/Time

Answer: A,B,D,E,G

NEW QUESTION # 161
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a lead queue when a high-value form is submitted.
B. Create an automation rule to assign to a group when the qualification criteria is met.
C. Create an automation rule to assign to a lead queue when the qualification criteria is met.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: B

NEW QUESTION # 162
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each dashboard will have an option to filter by business unit.
B. The app will create unique datasets for each business unit.
C. There is an option to create a unique app for each business unit or one joined app for all business units.
D. Each business unit can only have one associated B2B Marketing Analytics app.

Answer: D

NEW QUESTION # 163
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. The assigned user must be connected through user sync.
B. The email must also contain assigned user merge fields.
C. There must also be a general or specific user as a sender.
D. All prospects on the recipient list must be assigned to a user.

Answer: C

NEW QUESTION # 164
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a custom CRM user.
B. Set the sender of the email as a specific user.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as the assigned owner.

Answer: C

NEW QUESTION # 165
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