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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Scoring and grading model configuration - Recycle bin functionality and data recovery - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce |
| Lead Management | 24% | - Completion actions and page actions - Automation rules and segmentation rules - Static and dynamic lists creation and segmentation - Lead lifecycle management |
| Email Marketing | 20% | - Email reporting and performance analysis - Email types, templates and capabilities - Email deliverability and compliance - Email creation and sending process |
| Engagement Studio | 17% | - Program performance and optimization - Building and updating engagement programs - Program logic, triggers and actions - Program structure and components |
| Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Prospect data management and audits - Visitor-to-prospect conversion process |
| Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Form creation, configuration and use cases - Form handler setup and integration - Performance metrics and optimization |
>> Salesforce Marketing-Cloud-Account-Engagement-Specialist考證 <<
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問題 #36
Where on a prospect record would you look to see if a prospect had registered for a webinar?
答案：C
解題說明：
According to the Salesforce documentation, the place on a prospect record where the user would look to see if a prospect had registered for a webinar is: C) Prospect Activities. A prospect record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A prospect record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. The Prospect Activities section shows the chronological list of actions and events that the prospect has performed or received, such as opening an email, clicking a link, submitting a form, or registering for a webinar. The user can use the Prospect Activities section to see if a prospect had registered for a webinar, and to see other details of the webinar registration, such as the date, time, or status. The user can also filter, search, or export the Prospect Activities section. The Contents, Insights, or Custom Fields sections are not the places on a prospect record where the user would look to see if a prospect had registered for a webinar, as they are related to other aspects of the prospect information, such as content preferences, engagement metrics, or custom data. Reference: Salesforce documentation
問題 #37
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
答案：C
解題說明：
Explanation
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. References Automation Rules Overview
問題 #38
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
答案：B
解題說明：
The best way to accomplish this scenario is to select General Address for the Custom Reply-To Address when sending the list email. This option allows the marketer to specify any email address as the reply-to address, regardless of the sender or the prospect owner. In this case, the marketer can enter bdr@lenoxsoft.com as the reply-to address, so that any prospect replies will be directed to the business development reps. Option A is not correct because selecting Specific User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a specific Marketing Cloud Account Engagement user.
Option B is not correct because selecting General User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a general address that is not associated with any Marketing Cloud Account Engagement user. Option C is not correct because selecting Assigned User for the Custom Reply-To Address will not allow the marketer to direct the prospect replies to bdr@lenoxsoft.com, but only to the user who owns the prospect record. References: Email Sender Options: Leverage CRM User Lookup in MCAE (Marketing Cloud Account Engagement), How to Send an Email in Marketing Cloud Account Engagement: A Recipe | The DRIP - Salesforce Ben, Sender and Reply-To Options - Salesforce
問題 #39
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
答案：B,C,D
解題說明：
Explanation
When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:
* Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time. This
* option is useful for urgent or time-sensitive messages6
* Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients. This option is useful for planning ahead or aligning with the best time to reach the audience6
* Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email. This option is useful for targeting and segmenting the audience based on their attributes or behaviors6
問題 #40
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
答案：A,D
解題說明：
In Salesforce Pardot, enhancing form security and preventing bot submissions can be effectively managed using two specific settings: reCaptcha and the Honeypot Technique.
reCaptcha: This is a service provided by Google that helps protect websites from spam and abuse. A "CAPTCHA" is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for "bots" and other malicious software to figure out. By integrating reCaptcha, forms can verify that the person submitting the form is indeed a human, thus adding a layer of security against automated attacks.
Honeypot Technique: This is a clever and non-intrusive method of detecting bots. It involves adding an additional field to the form that is invisible to human users but visible to bots. The principle here is that while a human won't see or interact with this hidden field, a bot will typically attempt to fill it out. When the form is submitted, if data is found in the honeypot field, the submission can be flagged as coming from a bot and thus be ignored or handled differently.
Both options are specifically tailored to enhance the security of forms in Pardot, helping to mitigate unwanted bot traffic and ensuring that engagement and leads generated are genuine.
問題 #41
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P.S. Testpdf在Google Drive上分享了免費的、最新的Marketing-Cloud-Account-Engagement-Specialist考試題庫：https://drive.google.com/open?id=1zUwDKwAIS1O-l2xgrZbdVL2STV9SYdxO