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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q31-Q36):

NEW QUESTION # 31
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
B. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

Answer: A

NEW QUESTION # 32
What is true about completion actions? [Choose two answers]

A. Completion actions will not execute for image files.
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions can be criteria based.
D. Completion actions are retroactive and will apply to activities done before and after you apply them

Answer: A,B

NEW QUESTION # 33
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Create an engagement program to send educational content and notify sales if they engage.
B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
C. Send the prospects a monthly newsletter with product demos or free trial offers.
D. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Answer: D

NEW QUESTION # 34
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a suppression list for the program.
B. Make a repeating engagement program.
C. Make a segmentation rule for the program.
D. Make a recipient list for the program.

Answer: B,D

NEW QUESTION # 35
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. False
B. True

Answer: B

NEW QUESTION # 36
......

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