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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 2
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 3
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 4
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

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Latest Salesforce MCE-Dev-201 Exam Notes | MCE-Dev-201 Pass Leader Dumps

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q31-Q36):

NEW QUESTION # 31
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms MarketingCloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?

Answer: D

Explanation:
If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).
* Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.
Salesforce Marketing Cloud Connect Troubleshooting


NEW QUESTION # 32
A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?

Answer: C

Explanation:
In AMPscript, to create a FOR loop that populates HTML table rows, the developer should place the FOR keyword before the <tr> tag. This ensures that each iteration of the loop creates a new table row with the appropriate data.
Example:
<table> <tbody> %%[ FOR @i = 1 TO RowCount(@TargetDE) DO ]%% <tr> <td>%%=Field(Row (@TargetDE, @i), "FieldName")=%%</td> </tr> %%[ NEXT @i ]%% </tbody> </table> References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 33
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension.
The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?

Answer: D

Explanation:
To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:
ampscript
Copy code
RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0
This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 34
A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers

Answer: C,D

Explanation:
To configure a File Drop Automation with a filename pattern that allows for timestamps and starts with the month and day, the developer should use:
* Begins With operator (D) - This ensures that the automation triggers when the file name begins with the specified pattern.
* %%Month%%%%Day%% (C) - This is the correct syntax to match the month and day in the file name.
For example, if the file name is "MAY15", the pattern will be %%MMMM%%dd.
References:
Salesforce Marketing Cloud File Drop Automations
Automation Studio Filename Patterns


NEW QUESTION # 35
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Answer: B,D

Explanation:
To define a filename pattern that matches files starting with the current month and day, you can use the %% MMDD%% pattern and the "Begins With" operator.
* %%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.
* Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.
Salesforce File Drop Automations


NEW QUESTION # 36
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