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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 3	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 4	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 5	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q100-Q105):

NEW QUESTION # 100
Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.
Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension?
Choose 2 answers

A. Records that have already been deleted will be treated as new records.
B. Records still in the suppression phase will only be excluded if manually specified during send time.
C. Records that have been deleted will be excluded from sends Indefinitely.
D. Records still in the suppression phase will beexcluded from sends.

Answer: C,D

Explanation:
When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:
* Records still in the suppression phase will be excluded from sends (B) - These records are in the process of being deleted and will not be included in the send.
* Records that have been deleted will be excluded from sends indefinitely (D) - Once records are deleted, they are permanently excluded from future sends.
References:
Salesforce Marketing Cloud Contact Delete Process
Contact Suppression and Deletion

NEW QUESTION # 101
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named
'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?

A. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')
B. LookupRows ('Ent. Inventory*, 'InStock', 'true', )
C. LookupRows ('Inventory*, 'InStock' 'true',)
D. LookupRows ('Ent. Inventory*, 'true', 'InStock')

Answer: B

Explanation:
The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.
* Example:
SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')
Salesforce AMPscript LookupRows Function

NEW QUESTION # 102
A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2

A. $6.96
B. 6.96
C. 6.96
D. 6,961

Answer: B,C

Explanation:
The FormatCurrency AMPscript function is used to format a numeric value as a currency. To return a value of
$6.96, the function would correctly format inputs like:
* 6.96 (B) - This is a direct numeric value that will be formatted to $6.96.
* 6.96 (D) - Same as above, the numeric value is directly formatted to $6.96.
Using FormatCurrency(6.96) in AMPscript will result in $6.96.
References:
Salesforce Marketing Cloud Documentation on FormatCurrency
AMPscript Guide

NEW QUESTION # 103
NTO puts the word TEST at the beginning of the namefor each test email. Which query would return the subs who were sent those emails?

A. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName
= 'TEST%'
B. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
C. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'
D. SELECT * FROM_Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE
'TEST%'

Answer: D

Explanation:
To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the _Job and
_Sent system data views on the JobID field and filter by the EmailName field using a LIKE condition.
* Join Condition: The correct join condition between _Job and _Sent is ON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.
* EmailName Filter: We use J.EmailName LIKE 'TEST%' to filter for emails whose names start with
"TEST".
SELECT * FROM _Job J INNER JOIN _Sent S ON J.JobID = S.JobID WHERE J.EmailName LIKE
'TEST%'
Salesforce Marketing Cloud System Data Views

NEW QUESTION # 104
A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers

A. Create a Suppression List with all possible email addresses from Rainbow Run
B. Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
C. Create an Exclusion Script with the Rainbow Run domain for use In the activity
D. Create a Filter Activity In the journey that removes the Rainbow Run domain

Answer: A,C

Explanation:
To ensure that emails are not sent to a competitor, the best practices are:
* Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
* Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.
Salesforce Suppression Lists
Reference: Salesforce Exclusion Scripts

NEW QUESTION # 105
......

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