Latest Marketing-Cloud-Account-Engagement-Consultant Test Materials, Marketing-Cloud-Account-Engagement-Consultant Test Cram

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| Topic | Details |
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| Topic 1 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 2 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 3 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 6 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 7 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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>> Latest Marketing-Cloud-Account-Engagement-Consultant Test Materials <<
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q48-Q53):
NEW QUESTION # 48
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List - B. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - C. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
Answer: A
NEW QUESTION # 49
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
- B. Use the Add to List completion action on forms.
- C. Use the Add to Nurture action on page layouts.
- D. Add contacts to the program ' s Campaign as campaign members.
Answer: D
NEW QUESTION # 50
How many Scoring Categories is it possible to create
Answer: D
NEW QUESTION # 51
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Use the Marketing Cloud Account Engagement Lightning App
- B. Purchase separate Marketing Cloud Account Engagement accounts
- C. Move all users to Salesforce Lightning
- D. Enable " Business Unit ' connector setting
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm & type=5
NEW QUESTION # 52
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Don't use deceptive subject lines
- B. Honor opt-out requests promptly
- C. Tell recipients where you're located
- D. Don't use false or misleading header information
- E. Identify the message as an ad
- F. Monitor what others are doing on your behalf
- G. Tell recipients how to opt out of receiving future email from you
Answer: A,B,C,D,E,F,G
NEW QUESTION # 53
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