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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements
Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Automation and Journey Builder	10%	- Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q16-Q21):

NEW QUESTION # 16
What happens when a paused journey is resumed?

A. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B. Wait durations start over for each contact
C. All contacts who were in Wait steps immediately proceed to the next activity
D. Wait durations are extended by the length of time the journey was paused

Answer: A

NEW QUESTION # 17
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. Biweekly
B. hourly
C. daily
D. monthly

Answer: C

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 18
How often are Einstein Engagement Scores updated?

A. Every day for email, every week for mobile.
B. Every day
C. Every day for mobile, every week for email.
D. Every hour

Answer: B

NEW QUESTION # 19
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Facebook testing environment
B. Facebook Business Manager
C. JourneyBuilder
D. Harkebing Cloud Setup

Answer: B

NEW QUESTION # 20
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. inbox message Is replaced for users who read the first message.
B. the inbox message is replaced for all user.
C. the inbox message is replaced only for users who do not exist:
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Answer: D

NEW QUESTION # 21
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