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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q96-Q101):

NEW QUESTION # 96
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "Autoresponder emails" template
B. "List emails" template
C. "One to one emails" template
D. "Engage" template

Answer: D

NEW QUESTION # 97
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Run an automation rule to assign based on the "Request a Demo" submission and State field.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Create a completion action on the "Request a Demo" form with the action to assign to user.
D. Export the form submission report and import, assigning to the correct user upon import.

Answer: A

NEW QUESTION # 98
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a repeating engagement program.
B. Make a suppression list for the program.
C. Make a segmentation rule for the program.
D. Make a recipient list for the program.

Answer: A,D

NEW QUESTION # 99
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

Answer: A

NEW QUESTION # 100
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Enable custom field creation via the Salesforce Connector.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

NEW QUESTION # 101
......

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