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| Section | Weight | Objectives |
|---|
| Topic 1: Implementation Strategy | 22% | - Plan deployment and delivery methodology
- 1. Define environment management approach
- 2. Recommend security and compliance practices
- 3. Establish release management and testing strategy
- 4. Plan data migration and cutover activities
|
| Topic 2: Discovery and Customer Success | 27% | - Facilitate customer engagement and requirement gathering
- 1. Explain governance and DevOps lifecycle strategy
- 2. Recommend Salesforce products based on business needs
- 3. Identify systems of record and solution risks
- 4. Define implementation approach and project scope
|
| Topic 3: Multi-Cloud Architecture | 28% | - Design scalable Salesforce multi-cloud solutions
- 1. Integrate B2C Commerce with Service Cloud
- 2. Evaluate integration patterns and middleware options
- 3. Integrate Marketing Cloud and customer identity solutions
- 4. Design customer data synchronization strategies
|
| Topic 4: Operational Excellence | 23% | - Monitor and optimize platform operations
- 1. Support post-launch optimization activities
- 2. Identify performance bottlenecks and troubleshooting methods
- 3. Recommend best practices for long-term maintenance
- 4. Implement scalability and monitoring solutions
|
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Salesforce Certified B2C Solution Architect Sample Questions (Q102-Q107):
NEW QUESTION # 102
An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.
What recommendation should a Solution Architect make to avoid implementation challenges?
- A. Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.
- B. Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.
- C. Delete the Marketing Cloud Contact associated with the Lead object after conversion.
- D. Avoid using the Lead object by creating Contacts with different Record Types for prospects.
Answer: B
Explanation:
This option ensures that the Marketing Cloud Contact is linked to the correct Salesforce record after the Lead is converted to a Contact, and that the contact utilization is not affected by duplicate records. The other options can result in data loss, inconsistent reporting, or unnecessary complexity.
NEW QUESTION # 103
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
- A. Enable customer service agents to update and complete a cart transaction on behalf of the customer.
- B. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
- C. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
- D. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
Answer: B,C
Explanation:
A: Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re-engage customers, remind them of their cart contents, and encourage them to complete their orders. D. Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty. References:
* https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5
NEW QUESTION # 104
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.
The company wants all changes in Salesforce data-including creation, updates, deletion, and undeletion of a record-to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.
Which option is the most appropriate integration mechanism for this scenario?
- A. Outbound Messages
- B. Triggered Send Definition
- C. Change Data Capture
- D. Apex Trigger Callout
Answer: C
Explanation:
Change Data Capture is an event-driven integration mechanism that allows near-real-time synchronization of Salesforce data changes with external systems. It does not impact the system performance as it uses asynchronous processing and does not require triggers or code. References: https://developer.salesforce.com
/docs/atlas.en-us.change_data_capture.meta/change_data_capture/cdc_intro.htm
NEW QUESTION # 105
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront.
Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers
- A. Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message.
- B. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
- C. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
- D. Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
Answer: B,C
Explanation:
Both options A and B are valid ways to implement an Abandoned Cart Solution Workflow using B2C Commerce and Marketing Cloud. Option A uses streaming updates for catalog importing, which allows for near real-time updates of product information in Marketing Cloud. Option B uses data feeds that are transferred via SFTP and imported via Automation Studio, which allows for more control over the data format and frequency. Both options use collect.js or Collect Tracking Code to monitor shopper behavior on the B2C Commerce site and share it with Marketing Cloud. Both options also use Journey Builder to trigger personalized messages based on abandoned cart events. Option C is not valid because Google Analytics tracking is not part of the solution. Option D is not valid because inventory data is not required for the solution. References:
* https://help.salesforce.com/s/articleView?id=sf.icx_b2c_abandonedcart_req_workflow.htm&language=en_US&type=5
* https://trailhead.salesforce.com/content/learn/modules/salesforce-solution-kits-quick-look/c360-sk1
NEW QUESTION # 106
A financial company uses an external system for pricing and quotation.
What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?
- A. Rebuild the logic used in the external system using Apex.
- B. Use the Apex callout to retrieve the latest information from the external system during the loan application process.
- C. Use an external object to store pricing and discount information.
- D. Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.
Answer: B
Explanation:
This option allows you to use Apex code to make HTTP requests and receive HTTP responses from an external system, such as a pricing and quotation service. You can use the @future(callout=true) annotation to make asynchronous callouts from Apex triggers or invocable methods. The other options are either not feasible or not optimal for this use case.
NEW QUESTION # 107
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