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| Section | Weight | Objectives |
|---|
| Topic 1: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data
|
| Topic 2: Content Creation and Delivery | 24% | - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send
|
| Topic 3: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies
|
| Topic 4: Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder
|
| Topic 5: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution
|
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Latest Salesforce Marketing-Cloud-Email-Specialist Test Objectives & New Study Marketing-Cloud-Email-Specialist Questions
In today's Salesforce world getting the Salesforce Certified Marketing Cloud Email Specialist (Marketing-Cloud-Email-Specialist) certification exam is very crucial. With the growing popularity of credentials, the demand for Marketing-Cloud-Email-Specialist certification exam holders has increased. Success in the Marketing-Cloud-Email-Specialist Exam has become the need of time. People who fail the Salesforce Marketing-Cloud-Email-Specialist certification exam face loss of time and money.
Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q30-Q35):
NEW QUESTION # 30
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Delivery Profile and AMP script Lookup
- B. Sender Profile and AMP script Lookup
- C. Send Classification and Subscriber Attributes
Answer: B
Explanation:
To personalize the From Name in emails with the targeted customer's specific representative, Northern Trail Outfitters should use a Sender Profile in conjunction with AMPscript Lookup. A Sender Profile allows the configuration of dynamic sender information, and AMPscript Lookup can be used to retrieve the representative's information from a data extension. This combination enables the dynamic personalization of the From Name in emails.
References:
* Salesforce Marketing Cloud Documentation on Sender Profiles
* Salesforce Marketing Cloud Documentation on AMPscript Lookup
NEW QUESTION # 31
What happens if you do not deal with bounce rates of 20% or greater?
- A. The next time you send an email the offending emails will be dropped from the list.
- B. Nothing
- C. Your ISP reputation will be impacted.
- D. Your ISP will suspend your next send.
Answer: C
NEW QUESTION # 32
Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
- A. Your Data should always be relevant to the subscriber.
- B. Include your physical mailing address.
- C. Be aware of the size of your email.
- D. Honor Opt-out requests promptly.
- E. Provide a mechanism to opt out.
- F. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
Answer: B,D,E,F
NEW QUESTION # 33
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the email address stored on the All Subscribers List.
- B. The email will be sent to the field marked as the Primary Key.
- C. The email will be sent to the Subscriber Key on the All Subscribers List.
- D. The email will be sent to the email address stored on the data extension.
Answer: A
NEW QUESTION # 34
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Help.exacttarget.com
- B. Code.exacttarget.com
- C. Help and Training Portal
- D. The Administration tab
Answer: A,B
NEW QUESTION # 35
......
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