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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Topic 2: Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints
Topic 3: Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Topic 4: Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies
Topic 5: Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Topic 6: Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q18-Q23):

NEW QUESTION # 18
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Facebook testing environment
B. Facebook Business Manager
C. Harkebing Cloud Setup
D. JourneyBuilder

Answer: B

NEW QUESTION # 19
How long does the activation process take for Einstein Engagement Frequency?

A. up to 24 hours
B. up to 72 hours
C. up to six hours
D. up to one hour

Answer: B

NEW QUESTION # 20
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B. An expression builder references Journey Data and Contact Data.
C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
D. An expression builder references Journey Data and Journey Filtered : activities

Answer: A,B

NEW QUESTION # 21
What is true about Inbox message:

A. Contact owns the message not the device.
B. Alert+inbox consume 1 supermessage.
C. It can open any public url also and not only cloud page
D. Device owns the message not the contact.

Answer: D

NEW QUESTION # 22
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Make sure you are connected to a fiber internet connection.
B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
D. Do not use a filter in the entry source to filter more than 50% of your contacts
E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Answer: B,C,D

NEW QUESTION # 23
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