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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Studio | 13% | - MobilePush and WhatsApp integration - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features |
| Topic 2: Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud |
| Topic 3: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Topic 4: Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Topic 5: Social Studio | 12% | - Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies |
| Topic 6: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Topic 7: Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Journey design and best practices - Reporting and analytics for journeys |
| Topic 8: Cross-Channel Strategy and Measurement | 15% | - Performance reporting and optimization - Channel selection and campaign planning - Multi-touch attribution and KPIs |
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NEW QUESTION # 68
How dots social studio unify anonymous and known identities?
Answer: A
NEW QUESTION # 69
What is true about Einstein engagement frequency (EEF). Select 3
Answer: A,B,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 70
Where would you add a topic profile
Answer: D
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:
NEW QUESTION # 71
Where would you add a topic profile
Answer: D
NEW QUESTION # 72
How can Distributed Marketing messages be configured to use approval workflows?
Answer: B
NEW QUESTION # 73
......
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